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Organizational Culture in the Fast-Changing Era

Traditionally in corporate world - and not only there - there is a quite straightforward process that naturally being played-out for identifying or formalizing organization's culture and its relevant principles and values.

Usually this is a process that is executing in the course of time. Some major steps of that are:

  1. Starts by evaluating: the current organizational vibe through surveys, interviews, and assessments to understand prevailing values and behaviors among people.
  2. Involving Stakeholders: Engage employees at various levels, leaders, and external consultants to gather deeper perspectives and insights into the organization's values and aspirations.
  3. Identifying Core Values: Through workshops that leadership usually conducts, a set of core values that represent fundamental beliefs and guiding principles are defined.
  4. Communicating and Embedding Values: Communicate the values widely across the organization through handbooks, onboarding materials, and quite often put parts of that on the wall.
  5. Integration into Processes: Align organizational processes like hiring and performance reviews with the identified values and principles to reinforce the desired culture.
  6. Continuous Evaluation and Evolution: Rarely assess culture's relevance and effectiveness as there is a lack of process and know-how to make that happen. Evaluation is more an epidermic check-in and evolution usually happens in the context of a larger event like a merge or acquisition, getting public (IPO) etc.

Organizational culture is the collective values, behaviors, and unwritten rules that define how an organization operates.

It's not just about what's written down -  it's reflected in how people act, make decisions, and interact daily.

Organizational Culture is shaped daily by experiences and leadership, it guides actions, influences collaboration, and forms the identity of the organization. Ultimately, it's the shared mindset and practices that shape how a company operates and evolves. On the same time, Organizational culture isn't static; it evolves and adapts over time.

Leaders' role: Defining Culture in the modern era

Leadership plays a fundamental role in shaping and nurturing the culture within an organization. Leaders are not just influencers of culture - they are the architects who actively shape, sustain, and evolve the cultural norms that define the organization's identity.

Leadership's role in culture shaping is key for guiding the force behind a collective mindset and set of behaviors. Effective leaders understand that culture is not solely defined by statements but by their actions, decisions, and the environment they cultivate.

Firstly, leaders set the cultural tone by consistently embodying the desired values and behaviors. They serve as living examples of the cultural expectations they aim to instill within the organization. Their actions resonate deeply and influence how others perceive and adopt these cultural norms.

Secondly, leaders actively reinforce the defined culture by integrating it into the organization's systems and processes. They align practices such as hiring, promotion, and reward processes with the established cultural values, ensuring that these values are ingrained in every aspect of the organizational framework.

Moreover, effective leaders constantly communicate and promote the importance of the established culture. They engage with employees, fostering discussions and interactions that reinforce the significance of the values and behaviors that shape the organization's culture.

Ultimately, leaders are instrumental in not only defining but also sustaining and evolving the organizational culture. By consistently demonstrating, reinforcing, and integrating cultural values into the organization's daily operations, leaders pave the way for a cohesive, purpose-driven, and high-performing culture that defines the organization's identity.

Transitioning from Management to Cultural Leadership

The shift from traditional management practices to fostering a robust organizational culture represents a pivotal evolution in leadership overall. While management typically revolves around overseeing tasks and ensuring compliance, nurturing culture embodies a deeper integration of shared values and behaviors into the organization's fabric.

At its core, this transition signifies a move from a rule-based approach to one that emphasizes intrinsic motivation aligned with organizational values and mission. It's about empowering individuals to internalize and exhibit behaviors in line with the cultural specifics, not due to enforcement but because they resonate personally with the organization's core principles.

Leadership's role in this transition goes beyond directives and supervision. It involves creating the environment where cultural values are deeply embedded in every facet of the organization's operations. Leaders actively nurture the environment where individuals understand and adopt these values as inherent to their work, fostering a culture that guides actions and appropriate decision making.

Furthermore, this shift entails a shift from rigid oversight to fostering a self-regulating culture. Instead of monitoring adherence to rules, leaders focus on instilling shared instincts that prompt individuals to naturally align their actions with organization's cultural expectations. It's about cultivating an environment where these values become part of the organizational DNA.

Leaders guide this transition by not just articulating values but by living and reinforcing them in their actions and decision-making processes. They empower employees, encouraging autonomy and ownership, while consistently aligning behaviors with the established cultural norms.

This transition represents a fundamental shift in leadership approach  - from managing tasks to nurturing an environment where cultural values drive behaviors authentically.

It's about cultivating a collective mindset where individuals embrace the organizational culture.

The Rise of the Chief People and Culture Officer (CPCO): The New Catalyst for Cultural Transformation

The evolution from the traditional Chief Human Resources Officer (CHRO) to the modern Chief People and Culture Officer (CPCO) represents a significant change in organizational priorities, reflecting a more comprehensive approach to people management and cultural integration.

Initially, the CHRO role primarily focused on administrative HR functions, such as recruitment, compensation, and compliance. However, as businesses evolved and recognized the pivotal role of people and culture in driving organizational success, the CHRO's responsibilities expanded beyond these traditional HR functions to encompass strategic human capital management.

Here's an overview of the landscape that the role of CPCO should cover within an organization:

  1. Strategic Human Capital Management: The CPCO plays a crucial role in developing and executing human capital strategies aligned with the organization's overarching goals. They focus on talent acquisition, retention, and development, ensuring that the workforce is equipped with the skills and capabilities necessary to drive the company's objectives forward.
  2. Cultural Integration and Development: One of the primary responsibilities of the CPCO is to cultivate and sustain a vibrant organizational culture. They lead initiatives to define, communicate, and reinforce the organization's values, fostering an inclusive and engaging work environment that aligns with the company's mission and vision.
  3. Employee Experience and Engagement: CPCOs prioritize enhancing the employee experience by implementing programs and initiatives that promote engagement, well-being, and career development. They work to create an environment where employees feel valued, motivated, and empowered to contribute their best.
  4. Diversity, Equity, and Inclusion (DEI): They champion diversity, equity, and inclusion initiatives, ensuring that the organization embraces a diverse workforce and creates an inclusive culture. The CPCO develops strategies and programs to foster a welcoming environment where all employees feel respected and valued.
  5. Collaboration with Leadership and Management: CPCOs collaborate closely with senior leadership and management to secure that its functions are supported and implemented horizontally across the entire organization. They also provide insights and guidance to ensure that people-related strategies are integrated in strategic and tactical level.
  6. Change Management and Organizational Development: During periods of change, CPCOs facilitate organizational transitions by managing change effectively, supporting people, and aligning cultural adaptations to new organizational objectives or structures.

In summary, the CPCO role intertwines people management, culture building, and strategic leadership.

Conclusion: A Call to Embrace Cultural Leadership

Organization culture has evolved beyond a list of words on the wall - it's the heartbeat of a company. As organizations rapidly evolve and grow, leaders realize that fostering a robust culture isn’t just a mandate; it's the quintessential leadership practice that drives the collective efforts of a group towards success.

In this landscape of cultural transformation, the role of Chief People and Culture Officer stands as the vanguard, ensuring that organizational culture remains vibrant, adaptive, and aligned with the company’s goals.


In the challenging process of cultural evolution, PeopleHub is a solid foundation, offering organizations a proven approach to execute the cultural transformation that serves organization's mission, strategy & priorities - enabling on the same time  enhanced performance efficiency.